Business & Brands
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Market Day Marketing: What Traders Learn About Their Customers
Weekly market days double as informal focus groups, and traders are getting sharper about reading what sells and why.
Boda Boda Branding: The Moving Billboards of Rural Kenya
A jacket, a helmet, a painted mudguard, motorcycle taxis have become the cheapest and most visible advertising surface in the county.
Why County Radio Stations Are Still the Best Advertising Buy
Digital reach is growing, but local vernacular radio remains the most trusted place to put a message in front of a county audience.
The Small Shops Rewriting How Kenyans Advertise Locally
From WhatsApp catalogues to hand-painted signboards, county-level businesses are building their own playbook for reaching customers.